Principal Data Scientist

COMPANY DESCRIPTION

Extuitive is a Flagship Pioneering–backed startup reimagining product innovation for the AI era. Our mission is to revolutionize go to market for planning and execution for the agentic age. Based in Cambridge, MA, we operate like a special ops unit—fast-moving, data-driven, and relentlessly focused on impact.

THE ROLE

As a Principal Data Scientist, you’ll be a technical leader responsible for the full lifecycle of the models and data science systems that predict and optimize advertising performance across channels. You’ll define the learning problems, training data, targets, and business outcomes to influence; train and rigorously validate the right models offline; and take the technology to market through customer-facing validation. You’ll work across paid social, search, display, video, and emerging channels, translating complex, noisy advertising data into robust models, explainable decisions, and measurable customer value as our platform and data scale.

KEY RESPONSIBILITIES

• Define Learning Targets & Model Advertising Performance – Identify the customer decision and business intervention to influence; construct training labels and measurement windows; assess data quality, bias, and leakage; and develop predictive mod