Performance Marketing Analyst

Main responsibilities

Campaign Management & Optimization

• Monitor and optimize campaigns on a daily basis (not organic, no Google or Meta Ads)
• Identify issues and improve performance continuously
• Set up and manage tracking, attribution, and campaign structure
• Work with pixels, tracking logic, and platform settings
• Run A/B tests and performance experiments

Data Analysis & Insights

• Analyze campaign and user acquisition data to identify trends and opportunities
• Build and maintain reports and dashboards (Excel / Google Sheets)
• Turn data into actionable insights for growth and optimization
• Support decisions on scaling and performance improvement

AI & Automation

• Use AI tools to improve analysis, reporting, and workflows
• Build simple automations to reduce manual work
• Continuously look for smarter and faster ways of working

Client Communication

• Explain performance results in a clear and simple way
• Share insights and actionable recommendations
• Build trust through transparency and consistency
• Align with clients on goals, KPIs, and expectations

Requirements

• Strong analytical and data-driven mindset (must-have)
• Comfortable working with tools, data, and technical setups</