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Posted Feb 2Varna
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Performance Marketing Analyst

On-site (Varna)€60,000 – €80,000 / yr
Required Skills
Performance MarketingData AnalysisA/B TestingTrackingExcelGoogle Sheets
Job Description
Campaign Management & Optimization
  • Monitor and optimize campaigns on a daily basis (not organic, no Google or Meta Ads)
  • Identify issues and improve performance continuously
  • Set up and manage tracking, attribution, and campaign structure
  • Work with pixels, tracking logic, and platform settings
  • Run A/B tests and performance experiments
Data Analysis & Insights
  • Analyze campaign and user acquisition data to identify trends and opportunities
  • Build and maintain reports and dashboards (Excel / Google Sheets)
  • Turn data into actionable insights for growth and optimization
  • Support decisions on scaling and performance improvement
AI & Automation
  • Use AI tools to improve analysis, reporting, and workflows
  • Build simple automations to reduce manual work
  • Continuously look for smarter and faster ways of working
Client Communication
  • Explain performance results in a clear and simple way
  • Share insights and actionable recommendations
  • Build trust through transparency and consistency
  • Align with clients on goals, KPIs, and expectations
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  • Strong analytical and data-driven mindset (must-have)
  • Comfortable working with tools, data, and technical setups
  • Experience in performance marketing / user acquisition is a plus
  • Interest in or experience with AI tools
  • Very good English skills (written & spoken)
  • Proactive, independent, and results-oriented mindset
  • Strong problem-solving and prioritization skills
  • Ability to manage multiple campaigns/accounts
  • Attention to detail and ownership of results
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