Email Marketer

We are seeking a detail-oriented and execution-focused Email Marketer to build, send, and report on email and nurture campaigns targeting hospital and healthcare audiences.

In this role, you will work closely with the Demand Generation Manager, who will set the overall campaign strategy, while you take ownership of turning that strategy into accurate, on-brand, and on-time email campaigns. The ideal candidate is highly organized, comfortable managing a recurring send calendar, and understands the importance of accuracy, deliverability, and compliance.

Responsibilities

• Build, proof, schedule, and send marketing emails and multi-step nurture campaigns using HubSpot or a comparable marketing automation platform.
• Segment and target email campaigns based on lists, lifecycle stages, and campaign requirements.
• QA every email before launch, including links, personalization tokens, mobile rendering, deliverability, and brand standards.
• Adapt approved copy and creative into on-brand, mobile-friendly email templates.
• Coordinate with Marketing, Sales, Product, and Creative teams to ensure messaging and offers are accurate and approved before campaigns go live.
• Maintain an organized email calendar and campaign documentation.
• Track and report campaign performance, including open rates, clicks, conversions, unsubscribes, and deliverability.
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