Brand Manager - Pakistan

Brand Manager - Pakistan

Location: Karachi, Pakistan

Why this role matters
In your first year as Brand Manager, you will own and grow BlueBand, the number one margarine brand in Pakistan, by delivering a consumer-first growth plan that drives market leadership. This role is crucial for aligning brand strategy with regional and global directions, ensuring BlueBand remains a trusted choice in kitchens across the country. Your work will directly influence how consumers experience better food every day, from retail shelves to food service solutions. At Flora Food Group, this role connects marketing insight with commercial success to make a meaningful impact on the food culture in Pakistan.

What you'll do

• Lead and execute the full marketing strategy for BlueBand, including positioning and growth plans based on consumer insights and market trends
• Develop and implement joint marketing plans with modern trade customers and food solution operators to drive brand presence and sales
• Manage the advertising and promotion budget, delivering effective media, digital, and consumer activa