Senior Director of Performance Marketing
FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!
THE ROLE:
FloSports is looking for a Senior Director of Performance Marketing to own our paid acquisition strategy, investment, and results across Paid Search and Paid Social. Paid Search represents the larger share of our paid media business, making deep expertise in Google Ads and Microsoft Advertising (Bing) especially important.
You will set the direction for the function, advise marketing leadership on growth opportunities and investment decisions, and manage a small team of paid media channel managers. You will also remain an active operator, able to build campaigns, audit accounts, diagnose performance issues, and directly manage execution and provide