AI Product Builder (Martech)
TL;DR
Formula grows through performance marketing, and the marketing stack behind that growth is built in-house. You’ll find the Marketing and Growth problems worth solving and take them to working products, from the first team interview to production.
Who We’re Looking For
Someone who has worked inside marketing: ad platforms, creatives, funnels and attribution are familiar, and you understand why hourly campaign optimization matters.
A product person who speaks in problems and outcomes, not shipped features. You frame every roadmap item as a bet on a metric and can name the metric behind your last three launches and what it did. You kill features. You talk about money as easily as about UX.
An AI builder, self-directed. You have built something alone in the last six months with Claude Code, Cursor or LLM APIs, and it is in use. A v0 takes you hours, not sprints.
Data fluency. You pull your own numbers (SQL, Amplitude or similar), read a retention curve, design a clean experiment, and know noise from signal.
What You’ll Be Doing
Proactively identify and implement new martech sol
