Marketing Manager

Mission

The Marketing Manager runs execution for Foundation’s marketing engine. This person takes the plan set by the Head of Marketing and makes it happen across campaigns, the website, SEO, paid media and sales enablement. They work with Sales and Paid to grow pipeline and improve how much of it converts to revenue.

This is a hands-on role for a strong operator who ships quickly, measures everything and keeps standards high. It also leads the Social Media & Marketing Coordinator, which includes delegating work, coaching and holding quality. There’s a clear path to take on more strategic planning over time.

Core Responsibilities

Pipeline Execution with Sales & Paid

• Work with Sales on lead handoff, MQL/SAL follow-up and regular pipeline reviews, so marketing-sourced leads move quickly and nothing falls through
• Work with the Paid Department to launch and improve campaigns: audience targeting, landing pages, offers and budget pacing, measured on pipeline outcomes, not just clicks and form fills
• Find where pipeline stalls (volume, conversion or velocity) and run tests to fix it
• Build and run nurture and lifecycle email programs that move MQLs toward sales conversations

Website & SEO

• Own the Foundation website: updates, new pages, landing pages and day-to-day maintenance in the CMS
• Own on-page and technical SEO for the site, service pages