Senior Paid Social Media Buyer

We’re looking for an experienced Paid Social Media Buyer to support a performance-driven digital marketing team working with growth-stage brands across multiple industries. This role combines hands-on campaign management, creative testing, full-funnel strategy, and performance analysis.

You’ll manage paid social campaigns, collaborate with creative and strategy teams, and turn campaign data into actionable recommendations that support growth and scalability.

Duties / Task to perform

• Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform.
• Manage budgets, audiences, funnel segmentation, media plans, and testing strategies aligned with lead generation, sales, and signup goals.
• Develop creative testing frameworks and translate campaign needs into briefs for static, video, UGC, and motion content across TOF, MOF, and BOF stages.
• Set up and validate conversion tracking, including pixels, CAPI, and platform events, and use attribution tools to evaluate campaign performance.
• Analyze advertising and CRM data to identify creative wins, funnel gaps, lead quality trends, and scaling opportunities.
• Prepare performance reports and communicate insights, KPI results, and optimization recommendations to internal and external stakeholders.
• Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned, high-perf