CRM Specialist

We are looking for a hands-on CRM Specialist to build, run and improve the lifecycle communication that helps traders at every stage of their journey with FTMO. You will join our CRM team within Content and work directly with the Lead CRM Specialist.

You will own the day-to-day execution of our HubSpot programme: building automated flows, segmenting a large contact base, keeping our sending reputation healthy and making sure every email can be tied back to revenue. This is a practical, high-ownership role for someone who likes clean data as much as good copy, and who wants to see the direct business impact of their work.

What can you expect?

• Lifecycle & automation build: Build, launch and maintain automated email flows in HubSpot across the trader journey: registration, onboarding, unpaid-order reminders, reactivation, retention and win-back. Extend existing flows for new products and programmes and make sure triggers, delays and branching logic work as designed.

• Segmentation & data hygiene: Build and maintain lists, segments and properties in a portal of several million contacts. Help decide which audiences are marketed through HubSpot and which are served through our secondary sending tools, so we reach th