Social Media Lead

As Social Media Lead at FTMO, You own our social media presence and our community. You set the strategy for each platform, lead the people who run it day to day, and are accountable for engagement, traffic and a healthy, well-moderated community. Social supports product launches, events and sponsorship activations, so you work closely with Copy, CRM, SEO, Product and Compliance.

Platforms

Instagram, X, YouTube, Facebook, LinkedIn, TikTok, Reddit and our Discord community, plus new platforms as they earn their place.

What will you do?

• Set social strategy per platform, with a monthly plan tied to business goals.

• Lead the social team and the community team.

• Run organic social around product launches, events and sponsorship activations, using approved product messages from the Copy Lead.

• Lead community management: moderation, response standards, tone, social listening, and escalation to Ops and Compliance.

• Build our presence on Reddit, short-form video and new platforms, including TikTok.

• Oversee the Discord community, which Ops runs day to day: set standards and tone, and relay community feedbac