Creative Director

Creative Director - Product Visual Design

Mission Overview
- Lead the visual system for a white-label iGaming platform, focusing exclusively on product UI, visual systems, graphics, components, and design quality.
- Deliver premium, clear, and scalable digital product experiences that support multiple partner brands and configurations.
- Build a strong visual foundation adaptable across regions, themes, languages, and feature sets, ensuring cohesion and ease of implementation for product teams.
- Guide a large creative team to raise the standard of product visuals and develop reusable design systems, templates, and assets for consistent, high-quality branded experiences.

Key Responsibilities

1. The Creative Team
- Lead, coach, and grow a team of approximately 20 designers specializing in UI, visual, graphic, and component design.
- Establish clear creative routines, including design reviews, quality standards, ownership guidelines, and delivery checkpoints.
- Develop design leads, strengthen team structure, and scale the creative function as product and partner needs expand.
- Provide input on hiring, performance feedback, skill development, and long-term talent growth.
- Foster a steady, low-ego team culture focused on craft, clarity, and product impact.

2. The White-Label Visual System
- Define a product visual language suitable for multiple iGaming brands, partner setups, regions, and product surfaces.
- Creat