Head of Advertising & Performance Marketing

Head of Advertising & Performance Marketing
Location: Kuala Lumpur (Hybrid)
Open to: Malaysians and Expats currently in Malaysia (no relocation provided)

Why You Should Apply
- Opportunity to take risks and think outside the box in a culture that values marketing and advertising as key drivers of growth and profit.
- Full autonomy over a substantial advertising budget (USD 2 million per month).
- Chance to incorporate new AI technologies and run global campaigns focused on conversion.
- Ability to scale in-house capabilities and lead a small team of 2.
- Freedom to experiment with various channels including Meta, TikTok, YouTube, Google Ads, KOLs, and UGC.
- Supportive environment with a “blank cheque” approach to innovation and experimentation.

Key Responsibilities
- Set and build advertising and performance marketing strategies, with ongoing monitoring, optimization, and continuous improvement.
- Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the product owner’s perspective.
- Identify new audiences, uncover pain points, and develop innovative conversion strategies.
- Take full ownership of the budget and forecasting, and be accountable for both successes and failures, with support from a Director of Advertising for mentorship and business integration.
- Gain hands-on experience with AI-driven advertising, including automation, predictive bidding,