Head of Performance Marketing

Head of Performance Marketing

Location:
- Kuala Lumpur based (Hybrid)
- Open to Malaysians and Expats in Malaysia (no relocation provided)

Why You Should Apply:
- Opportunity to take risks, think creatively, and work in a culture that values marketing and advertising as key drivers of growth and profit.
- Full autonomy over a substantial advertising budget (USD 2 million per month).
- Incorporate new AI technology and run global campaigns with a focus on conversion.
- Gain hands-on experience with AI-driven advertising (automation, predictive bidding, creative AI optimization) to future-proof your career.
- Join a rapidly scaling digital subscription business in the Education sector, with a strong emphasis on technology and analytics, especially in the USA.

What You Will Do:
- Scale in-house marketing capabilities and lead a team, turning your ideas into reality with a “blank cheque” to experiment across Meta, TikTok, YouTube, Google Ads, KOLs, UGCs, and more.
- Set and build marketing strategy, monitor performance, optimize, and continuously improve campaigns.
- Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the Product Owner’s perspective.
- Identify new audiences, uncover new pain points, and develop innovative conversion strategies.
- Own the marketing budget and forecasting, taking accountability for both successes and failures. You will be support