Product Planning Specialist

About the company:
Changan Automobile is one of the leading automotive manufacturers in China, with a rich history spanning over 150 years. The company is committed to innovation, sustainability, and delivering high-quality vehicles to customers worldwide. Changan Automobile is known for its cutting-edge research and development, advanced manufacturing processes, and a strong focus on customer satisfaction. With a global presence, the company is dedicated to shaping the future of mobility through intelligent and eco-friendly automotive solutions.

Job responsibilities:
- Conduct market research and analyze industry trends to identify customer needs and preferences.
- Develop and implement product planning strategies to align with the company's business objectives.
- Collaborate with cross-functional teams, including R&D, marketing, and sales, to define product specifications and features.
- Monitor the product lifecycle and recommend improvements or updates to enhance competitiveness.
- Prepare detailed product roadmaps and timelines to ensure timely delivery of new products.
- Evaluate competitor products and market positioning to identify opportunities for differentiation.
- Provide input on pricing strategies and product positioning to maximize market share and profitability.
- Support the development of marketing materials and campaigns to promote new products.
- Track and report on product performance metrics, including sales,