CRM Manager
Who we are
We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.
Our central CRM team in Bath sits within Future's B2C Subscriptions division, driving digital marketing campaigns for iconic specialist brands. We collaborate closely with Editorial, Technology, Legal, and Subscriptions teams across our global media portfolio. You'll join an engaging, data-focused team that connects brand storytelling with multi-channel customer engagement across email, onsite, and push.
What you'll do
Reporting to the Senior Email Marketing Manager, you'll support the development and execution of B2C digital marketing campaigns. You'll manage campaign builds from end to end while enhancing data usage and email best practices. You'll work closely with internal teams to maximize customer retention, lifetime value, and database revenue return.
On a daily basis, you'll use tools like Iterable, HTML, Microsoft Excel, and GSuite to launch targeted email, push, and onsite campaigns. You'll analyze campaign metrics, manage segmentation criteria, and ensure full compliance with email data laws and GDPR requests.
- Build, schedule, test, and deploy multi-c
