Retention Director, Kiplinger

The Retention Director will proactively oversee the retention strategy for all Kiplinger brands, including growing our recurring revenue stream with a focus on digital subscriptions and online ordering.

What You'll Do

You will report to the Senior Marketing Director

• Develop the comprehensive retention strategy for Kiplinger brands to maximize Customer Lifetime Value (LTV) through customer subscription and re-engagement promotions.
• Design and build the full, end-to-end retention lifecycle strategy across mail, email, coverwraps and online channels. This includes automated flows for onboarding, payment, win-back, renewal and gift campaigns.
• Lead the development of high-conversion win-back and reactivation campaigns to recover lapsed subscribers and establish a reliable recurring revenue channel.
• Find cross sell and bundle opportunities with targeted messaging across all Kiplinger brands. creating new audience segments with product affinity and engagement.
• Establish a rigorous A/B and multivariate testing cadence across all brands. This cadence should be maintained for all campaign components, including creative, timing, messaging, subject lines, offer structures, and segmentation. The goal is to improve renewal and billing performance.
• Manage the Retention Key Performance Indicators (KPIs), tracking LTV, M1/M3/M6 churn, reactivation rate, and channel revenue. Deliver regular performance reporting with r