Associate Director, Programmatic

Associate Director, Programmatic Bengaluru, Karnataka, India    We are seeking an accomplished Associate Director – Programmatic to lead strategic planning, performance oversight, and innovation across our programmatic practice. This role demands a deep understanding of programmatic ecosystems, strong leadership abilities, and the capability to translate data into actionable business outcomes.   About us  GALE is an amalgamation of consultancy and agency services, dedicated to addressing complex brand challenges with an integrated approach. Our headquarters is in New York, with additional offices in Toronto, Singapore, and Bangalore. We are bound by core values that guide our every action and approach to our work: values such as Everyone Matters, No Silos, and Masters of Our Craft. If you are driven by a passion for building something exceptional, an eagerness to innovate, and a dedication to achieving excellence in your craft, GALE is the ideal place for you to thrive.   Who you are    10+ years of progressive experience in programmatic strategy, planning, and campaign management.   Deep expertise in programmatic buying models (RTB, PMP, PG), advanced optimization tactics, audience strategies, and KPI frameworks.   Hands-on proficiency across major DSPs such as DV360, The Trade Desk, and Amazon DSP. Experience working with other biddable platforms will be valuable.    Strong understanding of Display, Native, Video, YouTube, CTV, Audio and DOOH advertising channels with knowl