Director, Freemium Growth Marketing & Acquisition

Role Overview

This role owns the engine that drives customer acquisition across the current Freemium product – Avast, AVG, Avira & CCleaner. You are accountable for how the business performs today: hitting acquisition targets, running go-to-market for product features and enhancements, owning strategies to balance customer growth & revenue, capturing seasonal demand, and continuously improving performance across paid, earned, and owned channels for the entire porfolio with a primary focus on Avast.

You understand the full picture of how acquisition works: how messaging, creative, promotions, and offers interact to move units and bookings. You run annual and quarterly planning, brief the media team, and keep all product assets and messaging accurate and fresh across markets. You make the day-to-day acquisition engine run, and you make it run better every quarter driving growth for the business.

What You'll Do

Annual and Quarterly Planning

• Own acquisition planning for the current business, including annual and quarterly goal-setting, channel investment mix guidance, and testing priorities.

• Lead the brief