Head of Membership Lifecycle & Monetization

The Opportunity

At Gen, we protect hundreds of millions of people online. Turning that reach into deep, lasting, and commercially successful customer relationships is a core business challenge—and we are approaching it in a fundamentally different way.

We are transforming from high-volume, campaign-driven execution to a model where every lifecycle interaction is purposeful, personalized, and AI-orchestrated. This role sits at the center of that evolution: you will own a defined and commercially significant orchestration within our membership lifecycle, where your strategy, judgment, and execution will have direct and measurable impact on revenue and customer experience.

We operate through cross-functional squads. Each Orchestration Lead provides commercial vision and accountability; the squad—including Product, Data Science, Martech, and other functions—delivers execution. This model demands genuine leadership: the ability to set direction, align diverse partners, and drive outcomes without relying on headcount or hierarchy.

We are looking for a proven lifecycle and monetization leader wh