Who We Are

 Girl Effect is an international non-profit that builds media and technology that girls want, trust and need.

We use youth-centred design and behaviour-change approaches to help adolescent girls and young women access trusted information, services and support and make informed choices about their health and futures.

Background 

Girl Effect is implementing three programmes in Kenya that use WAZZII, its digital chatbot, alongside multimedia, community engagement and service linkages to improve access to sexual and reproductive health (SRH) and maternal and newborn health (MNH) information and services.

• MSD 4.0: Nairobi and Nakuru, focusing on maternal and newborn health.
• Tukisonga 2.0: Nairobi and Nakuru, focusing on SRH among adolescent girls and young women (AGYW) aged 15–24, including contraception, DMPA-SC/self-injection, heavy menstrual bleeding and STIs.
• AI Mobiliser: Nairobi, focusing on AI-enabled SRH information and support to facilitate informed decision-making and progression to contraceptive services.

Girl Effect seeks an independent research partner to evaluate WAZZII across the three programmes, assessing user experience, AI performance and safety, behavioural outcomes, equity and progres