Senior Product Manager, GC Events

GC Events is our answer to the question "Can I run my homecoming, reunion, gala, or auction on GiveCampus, too?" The product is revenue-generating, well on its way to product-market fit, and serving a real, repeat need across our 1,500+ Partner schools. It's also one of the biggest growth levers in front of us.

We're hiring a Senior Product Manager to own GC Events end-to-end—not just the roadmap, but the commercial outcome. You'll be accountable for whether the number moves, and you'll drive everything required to move it on the product side: strategy, discovery, execution, shipping quality and velocity, launch readiness, adoption, operations, and any third-party vendors and integrations that sit in the flow. Engineering is one big input, and a critical one—but it isn't the whole job. The whole job is making GC Events the undisputed first choice for schools looking for best-in-class software to power event registration, ticketing, and auctions, and delivering 10x revenue growth by the end of 2027 while we do it.

You won't do that alone. GC Events has a dedicated GTM Lead who is your commercial counterpart—co-accountable for the number and responsible for messaging, positioning, pricing and packaging, launches, campaigns, sales enablement, demos, and RFPs. The two of you are joined at the hip. They bring the market and the buyer; you bring the product and the build. Together you make sure GC Events is built, shipped, positioned, sold, adopted, loved, and driving commercial results.

This is a PM role for someone who wants to operate like a GM of the product, ship like a builder, and go deeper with users than anyone else at the company, including in person at their events! It's also a PM role for the AI-native era. You reach for AI across your entire workflow—research synthesis, data analysis, drafting, prototyping, experimentation, shipping—and you think about AI as a core capability of the product itself, not a feature you bolt on. 

You'll report to the Head of Product and work in close partnership with your GTM Lead counterpart, Engineering, Design, Data Science, Partner Operations, Partner Success, Marketing, Business Development, and Business Operations.

 

Successful Outcomes

• Commercial results, co-owned—whatever it takes: You and your GTM Lead co-own the GC Events commercial KR. Not a backlog. Not a velocity number. Not a feature list. If we ship the right thing but the number doesn't move, that's on both of you. If we ship nametag printing but the printers never arrived on time, it doesn't matter that we shipped it. You're accountable for the product half of the equation and whatever else it takes across functions, vendors, and external partners to actually move the number.
• Insanely close to users: You know GC Events better than anyone else on the planet, and you know our Partners the same way. You're on a text-message basis with the fundraisers running events at our schools—swapping voice notes with them on a Tuesday morning, showing up in person to watch them run registration at homecoming, taking them to lunch to hear what's broken. You know which Partners are thrilled, which are at risk of churn, and which deals we absolutely need to win. That depth is where you earn the authority to decide what we build—and the credibility to hold the line on those decisions when the room gets loud.
• Builder mindset: You don't just write PRDs—you make things, and you do it with AI in your hands all day. AI runs across your full workflow: synthesizing user interviews, interrogating data, drafting specs and briefs, prototyping flows, generating experiments you can test in hours instead of sprints. You use AI-powered tools (Claude Code, Cursor, Lovable, Figma Make, v0, and whatever's best this month) to ship small fixes, experiments, and companion apps yourself—if you see a broken flow and can fix it, you open a PR; you don't file a ticket and wait. This doesn't require a CS degree. It requires initiative, taste, and a refusal to let solvable problems sit.
• Strategy, prioritization, and AI in the product: With input and buy-in from Partners and customer-facing teams, you develop and continuously refine a GC Events roadmap that delivers the outcomes our Partners and internal teams need—and that further differentiates GC Events in the market. A meaningful part of the job is figuring out the role of AI in GC Events: both in how the product gets built and in how it unlocks new value for users. You have a point of view on which problems are best solved with AI (and which aren't), where AI earns a spot in the core flow, how human-in-the-loop should work, and what new experiences become possible when AI is in the registration, ticketing, or auction flow. What to build, what to cut, where to push, when to ship—these are judgment calls, not optimization problems, and the team is counting on yours.
• Set the pace: Speed and urgency aren't a style choice; they're the job. You make decisions fast—80% right today beats 100% right next week. Nobody hands you a neat prioritized list; you see the full landscape, judge what matters most right now, and move between things—15 minutes here, a full day there, a late night when something can't slip. You set the tone for everyone around you, and that tone is fast.

 

Experience

• PM track record that moved a number, not just shipped features. 5+ years of product management experience, independently managing complex, technical products from 0-to-1 and through meaningful scale in a high-growth, fast-paced environment. You can point to commercial outcomes you owned, not just launches you led.
• Discovery, data, and prioritization in your bones. You've concepted, prototyped, tested, and validated ideas with real users, and you know the difference between a customer ask and a customer need. You make and defend decisions with data—and you know how to get moving when it's thin. You conduct your own analyses and don't wait on someone else to pull the query.
• AI-native operator. You've integrated AI across your full PM workflow—research synthesis, data analysis, drafting, prototyping, experimentation. You've used AI-powered tools (Claude Code, Cursor, Lovable, v0, Figma Make, or similar) to go from idea to working prototype—and, ideally, to a shipped fix, experiment, or companion app that solved a real problem. Just as importantly, you have a point of view on how AI shows up as a capability of the product itself: which problems it's best suited to solve, where it earns a spot in the core flow, and how human-in-the-loop should work. You're actively exploring what's possible and excited about this shift in what a PM can do. You don't confuse "I can build it" with "I should build everything"—you have judgment about where your hands-on contribution multiplies the team versus where it distracts.
• Technical fluency with engineers. You hold your own in discussions on software architecture, security, data modeling, and integrations. You participate in technical decisions because you understand the tradeoffs, not because you're performing depth.
• Execution and cross-functional leadership. You've led and continuously improved the full execution loop—sprint planning, standups, refinement, retrospectives, resource allocation, roadmap execution—and you treat velocity as a first-class metric. You've partnered closely with GTM, sales, customer success, and marketing counterparts to move a commercial outcome, and you know the difference between driving their work yourself and amplifying the person whose job it is.

 

Cultural Characteristics

• Dynamic, emerging leader who is better at listening than speaking
• Thrives in ambiguity, creates order in chaos, and consistently thinks two steps ahead
• Hands-on builder excited to go deep into technical requirements, user flows, and data—and to reach for AI or open a PR when that's the fastest path
• Operates AI-first by default—AI is in the flow across research, drafting, analysis, prototyping, and shipping; not bolted on as an afterthought
• Strong collaborator who will naturally work cross-functionally but is also comfortable operating independently
• Intensely curious, always pushing to understand why things are the way they are and how they got that way
• Operates with a sense of urgency, maintains a fast pace, always pushing for faster
• Holds themself and others to high standards; always pursues excellence
• Deep sense of ownership and accountability; low maintenance, low drama
• Comfortable with strong opinions, loosely held—advocates passionately, then commits fully once a decision is made
• Runs towards big, ambitious goals rather than away from them
• Passionate about advancing the quality, the affordability, and the accessibility of education
• Radical empathy for our Partner schools, the fundraisers doing the hard work, and the donors who want to make a difference