Head of Product Marketing (Core)

As Head of Marketing – Core (Mining Products), you will own the marketing strategy and commercial growth of GoMining's flagship products.

This includes our Digital Miners, hashrate upgrades, the marketplace, and the broader mining ecosystem — the products that generate the majority of the company's revenue and serve millions of users worldwide.

You will define how these products are positioned, launched, and scaled globally, working closely with Product, Finance, Analytics, and executive leadership to drive sustainable user and revenue growth.

This is a strategic leadership role with direct responsibility for product marketing, go-to-market strategy, customer acquisition, retention, and commercial performance.

Responsibilities

Marketing Strategy & Leadership

• Define and execute GoMining's global marketing strategy.
• Develop positioning, messaging, and value propositions across the product portfolio.
• Build annual and quarterly marketing plans aligned with business objectives.
• Prioritize markets, customer segments, and growth opportunities.

Go-to-Market

• Own the end-to-end go-to-market strategy for product launches, new features, pricing updates, and strategic initiatives.
• Coordinate launch execution across Product, Marketing, Design, Analytics, and Operations.
• Ensure consistent messaging across all customer touchpoint