Product Analyst
About GoTymeX
GoTymeX is the product, technology and data analytics hub of GoTyme Group. At GoTymeX, we're reimagining digital banking across emerging markets, across South Africa and Asia. Our mission is to unlock human potential, and we aim to do so through the development of transformative financial services that empower individuals and small businesses. We believe in the power of digital in building products that make a real difference in our customers' lives. Today, our products serve more than 22 million customers.
About the Product-Led Growth Portfolio
Product-Led Growth is the horizontal growth layer of GoTyme Group. Where our other product portfolios (payments, shopping, savings and investments, lending, cards) build banking capability, Product-Led Growth owns whether customers discover it, adopt it, and keep using it. Our mandate runs the full customer journey, from app install through to a customer who transacts every month, across our retail banking apps in the Philippines and South Africa.
The portfolio runs as three product pods:
- Customer Lifecycle Engagement, which owns all app-wide notifications and lifecycle campaigns
- Insights and Personalisation, which owns the app home screen and the primary in-app action surfaces, the most-viewed real estate in the product
- Loyalty and Rewards, which owns the rewards programme and its in-app expe
