Head of SEO & AI Search
Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.
Head of SEO & AI Search
AI Overviews now appear on the large majority of the local queries we track in North America. ChatGPT, Claude and Gemini recommend places by name, and agents are starting to search, compare and transact without ever loading a page. Groupon's Local estate runs to a six-figure number of live indexable pages in North America after pruning, sitting inside an addressable space of roughly 1,000 cities and 50+ categories, and only a minority of them earn. The wider domain is bigger than Local alone, and the role is global, the majority of organic revenue is North America, the rest is the UK, Germany, France, Spain, Italy and Australia. Organic revenue is growing year on year and the demand, presence and capture instrumentation already runs, so this is neither a rescue case nor a discovery quarter. The prune is largely behind us. What is missing
