Director, PCP Sales
About Us:
Grow was born to tackle a critical challenge: making mental health care more effective and accessible for everyone. Since launching in 2020, 15 million sessions have started on Grow, and we've barely scratched the surface. We do it through a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Every solution we build reveals ten more waiting to be delivered, and that's just what gets us going. We've backed that ambition with more than $328M in funding, including our Series D at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.
At Grow, the work you do can literally change someone's life. Your work here doesn't stay on a screen; it impacts whether someone can find, afford, and access quality care. That ambition sets us apart, and offers you an endless runway to impact one of the world's most urgent issues. We don’t have passenger seats here. Everyone is driving something that matters.
This work deserves real commitment. So if you thrive on meeting problems head on, untangling serious complexity, and working at pace with the sharpest yet kindest people around, you've come to the right place.
We are looking for a Director of PCP Sales to lead and scale our Physician Partnerships team. Primary care is a critical path into behavioral healthcare, and our goal is to make Grow the easiest, most trusted referral destination for PCPs, care coordinators, and practice leaders. You will inherit a small team and a portfolio of high-potential physician groups and health-system relationships. The immediate priority is to deepen those accounts by activating more offices and clinicians, increasing repeat referrals, and building durable referral workflows—while developing the team and operating model required to expand into new accounts.
This is a hands-on leadership role in a referral-driven business. Success is measured by sustained patient referrals and intakes, not one-time contract value. You will set strategy, coach the team, inspect account plans, and partner cross-functionally to build a repeatable growth engine.
What You'll Be Doing:
Lead and scale the team
Lead, coach, and develop a team of PCP account executives and account managers.
Establish clear goals, operating cadences, account reviews, and a high bar for execution and accountability.
Build a repeatable hiring and ramp model as the organization grows.
Build a repeatable sales motion
Define market segmentation, account coverage, territories, and a hunter-farmer model suited to referral-driven growth. Own HCP-level targeting by using provider, claims, referral, and other data to identify and prioritize the physicians and practices most likely to refer.
Build standardized, repeatable workflows for prospecting, follow-up, activation, reactivation, and account expansion—not just playbooks—so the day-to-day sales motion can scale consistently across reps and markets.
Determine where in-person selling adds value and design focused market tests before scaling a large field organization.
Partner with Marketing and Enablement on provider messaging, collateral, events, and activation programs.
Grow physician partnerships
Own referral and intake growth across PCP groups, health systems, MSOs, virtual primary-care organizations, and other referral partners.
Turn priority accounts into focused growth plans that increase active referrers, repeat behavior, office penetration, and referrals per clinician.
Guide the team in building trusted relationships with physicians, practice staff, and executives by building systems that enable proactive communication on referral trends and insights
Strengthen partner trust through responsive follow-up, patient-status visibility, and actionable performance insights.
Run the business with data
Use provider, claims, referral, and performance data to determine which clinicians and offices to target, where reps should spend their time, and which activities are driving incremental referrals and rep productivity.
Partner with RevOps and Data to improve CRM architecture, attribution, account hierarchies, territories, dashboards, quotas, rep credit, and forecasting.
Translate field insights into clear recommendations for Product, Clinical, Client Success, Marketing, and Operations.
You’ll Be a Good Fit If You Have:
8+ years of sales, partnerships, business development, or commercial leadership experience, including meaningful people management.
Experience leading quota-carrying teams in healthcare, digital health, pharma, medical device, provider services, or another referral-driven environment.
A track record of building or materially improving a sales motion, team, territory model, or operating system.
Experience selling into or partnering with physician groups, health systems, MSOs, provider organizations, or other complex healthcare stakeholders.
A hands-on leader who is willing to roll up their sleeves, get into the details with reps, pressure-test the motion alongside the team, set a high performance bar, and help others improve.
Fluency in recurring-growth motions, including turning an initial physician referral into habitual referral behavior, identifying barriers to repeat usage, and making Grow part of a practice’s normal workflow.
Strong analytical and operational judgment across CRM data, segmentation, productivity metrics, quotas, forecasting, and unit economics.
The ability to build trust at every level of a healthcare organization, from practice staff and clinicians to enterprise executives.
A builder’s mindset and the ability to create, test, and improve new approaches in a fast-changing environment.
High empathy for patients, healthcare professionals, and sellers, with sound judgment in a regulated and trust-sensitive environment.
Experience leading and executing field sales motions preferred but not required
Nice to Have
Direct experience with PCP referral generation, provider partnerships, clinical outreach, or physician-practice activation.
Experience with geographically dense field sales, healthcare claims or NPI data, EHR referral workflows, payor coverage, or provider-network strategy.
Experience scaling a small team into a multi-layered sales organization.
Full Time Employee Benefits:
Health Benefits: Comprehensive medical, dental, vision, life, and disability coverage.
Grow for Grow: No cost access to therapy through the Grow platform (available to US employees)
Financial Wellness: Retirement savings programs and equity opportunities to help you invest in your future.
Flexible Time Off, Paid Holidays & Winter Break: Flexible time off, company paid holidays (which vary by country), and a full company wide Winter Break to rest and recharge
Parental Leave: Up to 18 weeks of paid parental leave to support you and your growing family and a new child stipend.
Mental Health Mornings/Afternoons: Dedicated weekly flexible time for self care, whether that's therapy, exercise, journaling, time with family, or simply taking a break.
Wellness & Development Stipend: Annual stipend to support your personal wellbeing and professional growth, from fitness and education to books and learning resources.
Commuter Benefits: Pre tax commuter benefits to support teammates working from one of our hub locations.
Home Office & Meals: Support for your home workspace plus meal benefits, with offerings tailored to both remote and hub based employees.
Additional Perks: A variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance.
Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.
Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Use of AI Tools: We use certain AI and automated tools to support recruitment. These tools help our team review applications, organize interviews, detect potential application integrity issues, and maintain interview records; they do not make final hiring decisions.
Application Review: Ashby's AI-Assisted Application Review helps review application materials against role-specific criteria and may flag potential fraud or integrity issues for recruiter review. All advancement decisions are made by our human recruiting team after independent review. See Ashby's AI Bias Audit Report.
Interview Recording: We use BrightHire to record interviews, supporting note-taking and consistency across candidates. Learn more. Interviews are confidential; you may ask your interviewer to stop recording anytime, or opt out in advance. Choosing not to be recorded will not, by itself, affect your candidacy.
AI-Assisted Recruiter Screen: For select roles, BrightHire's AI features may help structure initial recruiter screens and organize interview notes. All responses are reviewed by our recruiting team; no hiring decisions are made by AI alone.
State-specific notices: Depending on your location, you may have additional rights. Illinois: If AI analyzes a video interview, we'll provide notice, explain how it works and what it evaluates, and obtain consent beforehand. New York City: Where required, we'll provide at least 10 business days’ notice before using an automated employment decision tool and explain how to request an alternative process. Maryland: We do not use facial recognition to create facial templates during interviews unless required notice and written consent are obtained.
Questions, accommodation requests, requests for an alternative selection process, objections to recording, or concerns about AI use? Contact [email protected]. We’re happy to help or offer an alternative way to participate.
