CRM Communication Manager

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.

Perfect for those who aim to:

• Own the quality and performance of CRM communications across Email, SMS, and other channels, from technical setup and deliverability to campaigns, journeys, and optimisation;

• Set up and warm up sending domains, keep sender reputation healthy, and define requirements for IT around SPF, DKIM, and DMARC;

• Connect Email and SMS providers via API and webhooks, and launch WhatsApp Business API and Telegram as new channels;

• Work hands-on with ESP and SMS platforms: Brevo, SendGrid, Mailgun, Twilio, Infobip, or similar;

• Own the delivery funnel: sent, delivered, opened, clicked, bounced, unsubscribed, and keep the base clean through bounce, complaint, suppression, and sunset management;

• Register and maintain SMS sender IDs, and manage routes and r