Media Buyer
Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
Perfect for those who aim to:
-
Plan, launch, and scale ad campaigns on Facebook and TikTok (Google UAC is a plus) targeting relevant iGaming audiences in Mexico;
-
Build and continuously refine the audience layer: Look-A-Like and Custom audiences based on depositors, high-value players, and in-app events;
-
Design and run retargeting funnels across the full path (install, registration, first deposit, etc.);
-
Launch and optimize ROAS / value-based campaigns (value optimization, tROAS);
-
Manage ad accounts for the long run: respect the learning phase, control creative fatigue cycles, scale incrementally, and keep performance stable over months instead of restarting from scratch;
-
Own the app acquisition funnel: deep links, in-app event mapping, and passing deposit events back to Meta and TikTok via CAPI / server-side tracking;
-
Optimize toward cohort economics, not just front-end CPA: work with D7/D30 ROAS, retention, and player LTV together with the CRM and retention
