Social Media Manager

We are looking for a self-driven and experienced professional with a strong understanding of social media, fashion and culture, and a refined eye for content. You will help shape how GUESS connects with audiences through digital storytelling, campaigns and cultural moments.

This is a role with a high level of ownership, combining strategic thinking with hands-on execution, cross-functional collaboration and the ability to drive projects forward from concept to delivery. 

Your mission is to ensure GUESS digital content and channels reflect the brand’s vision and DNA through a social-first approach. You will translate campaign ideas into platform-native storytelling, bringing together cultural relevance, creative excellence and measurable impact. Most importantly, you will help shift GUESS from social supporting campaigns to social actively shaping them.

CORE JOB RESPONSIBILITIES

• Support the Director of Social Media & Advertising in implementing the Company’s global social media strategy across key platforms and consumer touchpoints
• Oversee the day-to-day coordination of the global social media function, making sure priorities are clearly defined, team activities are aligned and projects move forward efficiently
• Coordinate the work of the Social Media team, ensuring alignment across strategic priorities, creative development and execution
• Manage the global social media content