Trade Marketing Director

The Trade Marketing Director is responsible for defining and leading the EMEA trade marketing strategy across the wholesale channel, ensuring alignment with brand positioning, commercial objectives, and regional market needs. 

The role drives the development and execution of end-to-end trade marketing, shop-in-shop and visual merchandising strategies, enhancing product visibility, customer experience, and sell-out performance across all wholesale partners. The position acts as a strategic bridge between Sales, Marketing, Merchandising, and external partners, ensuring consistent brand expression and commercial impact across markets.

CORE JOB RESPONSIBILITIES

• Define and implement trade marketing strategy for the wholesale channel, translating brand and business objectives into actionable plans
• Lead seasonal trade marketing planning, including campaigns, product launches, and commercial initiatives
• Support visual merchandising strategy for wholesale partners, ensuring consistency with brand guidelines while adapting to local market requirements
• Develop and monitor KPIs to measure effectiveness of trade marketing and visual merchandising initiatives (sell-out, ROI, brand visibility)
• Collaborate closely with Sales to support sell-in and sell-out strategies, creating compelling ‘selling stories’ and tools
• Oversee the development and distribution of POP materials and marketin