Trade Marketing Senior Specialist

The Trade Marketing Senior Specialist is responsible for the strategy of the trade marketing activities across wholesale channel and countries, in alignment with the corporate trade marketing and communication strategy.

The role will be responsible for the development, implementation and monitoring of all trade marketing plans across the Wholesales business.

They will also ensure customer satisfaction as a main priority, representing the link between Merchandising, Product Management and Sales teams and ensuring the achievement of sales and budget objectives.

CORE JOB RESPONSIBILITIES

• Identify sales tools that effectively present the brand, products and marketing initiatives to customers. Collaborate with the Sales team to turn “selling stories” into sales
• Interact with product managers and the Marketing team to build sales promotions and product communication
• Support the definition of guidelines for the Seasonal marketing strategy, coherent with the brand identity
• Develop the sales of POP materials by finding the most efficient solutions, which include managing the budgeting process, logistics, distribution and assortment
• Manage and develop direct marketing activities in direct markets for wholesale clients
• Maximize the communication of the product to the end-consumer

ACTIVITIES

Marketing Guidelines</