Marketing Specialist

Summary:

The Marketing Specialist will be responsible for the development and maintenance of GW&K print and digital marketing content to support the firm’s marketing and sales efforts in the Institutional, Advisory, and Private Wealth channels. This will include printed collateral, digital web content, and content delivered through email marketing software. As an integral member of the Marketing Creative & Operations Team, the candidate will also assist with ad hoc projects and general marketing responsibilities as needed. The Marketing Specialist will also collaborate with colleagues across the firm on projects that support GW&K’s marketing and business objectives. This role offers the opportunity to build expertise in financial marketing, creative production, content management, and marketing technology.

Responsibilities:

• Translate financial data and concepts into clear, engaging content for audiences with varying levels of investment knowledge.
• Collaborate with GW&K Marketing Team and investment professionals to develop impactful marketing materials, including factsheets, presentations, brochures, and sales materials using the Microsoft Office Suite and the Adobe Creative Suite.
• Manage lifecycle of content creation from concept through distribution, collaborating cro