Director of Demand Generation

About Haus

Haus is the causal marketing platform top businesses trust to optimize billions in ad spend worldwide. With support from PhD economists, data scientists, and growth experts, Haus’ AI-driven technology translates complex marketing measurement into clear action and outcomes, enabling brands like Dyson, Wayfair, Sonos, Fanduel, SharkNinja, and Intuit to optimize spend, accelerate growth, and make smarter marketing decisions at scale.

What you'll do:

Haus has something most B2B companies spend years trying to build: a brand that marketers genuinely care about. Our customers talk about us on LinkedIn, share Haus memes, and introduce us to other marketers. That kind of word of mouth is hard to manufacture, and we have it. Now we need to turn that momentum into a predictable enterprise demand engine.

As our Director of Demand Generation, you'll own the strategy and execution behind that effort. You'll define our target accounts, sharpen how we talk to them, build the programs that get us in the door, and create a repeatable path from first touch to pipeline.

This is a hands-on build role. You'll own the pipeline number, define our ICP and segmentation, build the underlying data and processes, and work closely with Sales and Product Marketing to turn