Field Marketing Specialist

About the role

We're looking for a proactive, highly organized Field Marketing Manager to own and grow Healthee's presence in the field. You'll lead our trade shows, conferences, hosted events, and client activations, bringing our brand to life and creating meaningful opportunities for Sales.

You'll own the entire event lifecycle, from strategy and planning to onsite execution and follow-up, with a focus on building relationships, generating pipeline, and driving measurable business impact.

This is a hands-on role for someone who loves bringing ideas to life, thrives in fast-paced environments, and can balance creative thinking with flawless execution.

What you'll do

• Own the strategy, planning, and execution of trade shows and conferences, including booth strategy, staffing, logistics, and travel.
• Plan and execute Healthee-hosted events, including broker dinners, employer roundtables, workshops, and open-enrollment activations.
• Represent Healthee at client job fairs, employer events, and industry conferences.
• Build and manage the field marketing calendar, prioritizing events based on business objectives, regional opportunities, and pipeline potential.
• Partner closely with Sales and broker account teams to identify target accounts, drive attendance, and maximize engagement before, during, and after events.
• Define event goals, track performance, and measure success through attendance, engagemen