Junior Content Marketing specialist (f/m/x)

The role: What's in the Box

You'll join the Brand Marketing team in Amsterdam and help shape how HelloFresh shows up across our digital channels in the Benelux. As Content Marketing Specialist, you'll work on the content our customers see every week (emails, landing pages, the app) making sure the right message reaches the right audience at every stage of the funnel. 

You'll work alongside both local and global teams to keep our tone of voice sharp and consistent across markets. And you'll help us find better, faster ways to produce content, including with AI.

What you’ll do: The Recipe

• Write clear, engaging copy for different audiences, channels, and stages of the customer journey, with an eye on both product and conversion.
• Execute our content strategy across email, landing pages, the app, and touchpoints like social media and the printed booklet.
• Manage the content calendar alongside the team, coordinating campaigns, product updates, and always-on communications so everything lands on time.
• Review and approve content with a sharp eye for accuracy and consistency — and adjust visual designs when needed.
• Track content performance and turn customer and campaign data into concrete recommendations for what we do ne