Lifecycle Manager, Reactivations (all genders)

The role

As an Lifecycle Manager for Reactivations, you will be an integral part of HelloFresh's strategy addressing millions of former customers across 17 of our markets and 4 of our brands. You will be responsible for supporting the implementation of customer-centric data-based customer journeys, to help us translate our vision into reality. You will make suggestions and challenge our initiatives looking for effective communications and the health of our channels, while ensuring timely delivery of our execution roadmap.

Collaborating with Product, Marketing and CRM Operations, you will be responsible for translating our roadmap into campaigns, including creative delivery and experiment setups.

Working together with Senior Lifecycle Managers, local markets and central teams, like Marketing Analytics and Pricing, you will help set performance targets for conversions, CAC and ROI, and come up with innovative ideas to use our CRM channels (email, app, SMS, Direct Mail and more) to engage with our former base.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but t