Manager, Brand Media Strategy & Planning

You will be a key member of the Brand Marketing team, supporting the HelloFresh Group to drive brand media strategy and planning in the US. This role oversees media planning across HelloFresh portfolio of brands (HelloFresh, Factor, GreenChef, and EveryPlate).

Our ideal candidate has a strong track record in brand marketing campaigns, social/digital media planning and communications planning, with the ability to translate brand strategy and business objectives into effective, full-funnel media strategies.

This role requires both strategic thinking and operational excellence, connecting the brand proposition and audience insights to channel strategy, while influencing channel-specific creative and driving measurable business impact.

This is a high-impact role driving growth for the HelloFresh group and partnering across the broader Marketing organization.

This is a hybrid role based in New York.

You will … 

• Media Campaign Planning:
  • Support the development, execution and communication of brand media strategies in partnership with internal stakeholders and external agency partners.
  • Develop audience targeting strategies informed by research, insights, and performance data.
  • Brief, review, an