Staff Product Manager, Growth Alliance (all genders)

The role

HelloFresh's Onboarding squad owns the highest-leverage window in the customer lifecycle: from the moment a prospect converts to the moment they become a settled, loyal customer. Onboarding is the connective tissue that links the conversion funnel to long-term customer value.

We are hiring a Staff Product Manager to lead the Onboarding squad and define the product vision for how HelloFresh guides new customers from their first delivery into habitual, high-value subscription. You will own the end-to-end early customer experience across web and app — spanning post-checkout confirmation, subscription management, digital engagement, and the critical Box 1→2→3 progression — across all HelloFresh Group brands, including Factor.

The defining product challenge ahead is building and scaling the Next Best Action (NBA) framework: an ML-powered, segment-aware system that identifies the right action for each customer at each moment in their early lifecycle and delivers it seamlessly across web and app surfaces. This is a genuine 0-to-1 build — one that requires both strategic vision and hands-on execution.

This role demands a PM who is obsessed with solving customer pain points and equally obsessed with the cross-squad collaboration required to do it at scale. Onboarding does not sit inside a single product surface — it spans the activation funnel, CRM and lifec