Team Lead, SEO & GEO (all genders)

The role

At HelloFresh, we want to change the way people eat forever by making it easier for customers around the world to discover, plan, and enjoy high-quality meals. Over the past decade, we’ve grown from a meal-kit company into a global food solutions group, active across multiple brands including HelloFresh, Factor, Green Chef, EveryPlate, Chef’s Plate, and Youfoodz.

As search behavior evolves across Google, AI Overviews, ChatGPT, Perplexity, Reddit, and other discovery surfaces, our SEO team is expanding its focus from traditional organic search to broader Organic Discovery: building the content, technical, authority, and measurement foundations that help customers find our brands wherever discovery and dinner decisions happen.

We are looking for a Team Lead, SEO & GEO to lead our global Organic Discovery team and help shape the next phase of how HelloFresh Group approaches organic growth. This role will lead a team of SEO/GEO specialists and work across international markets to translate global strategy into scalable programs that grow non-brand organic demand, strengthen our visibility across traditional and AI-driven search, and improve the quality and discoverability of our content.

This is a highly cross-functional leadership role. You will partner closely with Product, Engineering, Analytics, Content, Brand, and l