The gap no one has filled

Every complex system in America has a profession whose job it is to be your trusted guide. A lawyer for legal. An accountant for taxes. A financial advisor for your money. Healthcare, a trillion-dollar industry that touches every single family, leaves us on our own.

99% of care happens when someone steps outside the four walls of a doctor's office. Hera is creating a new profession in healthcare to fill that last mile gap: the Hero, a dedicated care manager for your family. Our Heroes educate, coordinate, and advocate for the most vulnerable population. We're covered by insurance, so we can serve every family in America.

Quality is the strategy

We serve the most complex, highest-acuity population in healthcare: older adults coming straight out of a hospital discharge, living with dementia, juggling a dozen medications and twice as many specialists. When families meet us, they are facing the hardest experience of their entire lives.

Our brand promise is simple: care worthy of our parents. That promise is our moat. It's why physicians refer, why families join, and what every Hero must deliver on every visit.

We are creating a new category. Winning is how we make sure the standard of care for this generation of parents is one worthy of them.