Founding Growth Marketer
The gap no one has filled
Every complex system in America has a profession whose job it is to be your trusted guide. A lawyer for legal. An accountant for taxes. A financial advisor for your money. Healthcare, a trillion-dollar industry that touches every single family, leaves us on our own.
99% of care happens when someone steps outside the four walls of a doctor's office. Hera is creating a new profession in healthcare to fill that last mile gap: the Hero, a dedicated care manager for your family. Our Heroes educate, coordinate, and advocate for the most vulnerable population. We're covered by insurance, so we can serve every family in America.
Meeting very family that needs a Hero
The demand for Hera is real, raw, and palpable. Families come to us in the hardest experience of their lives.
Today, we meet most of them through their doctors: a strategic channel we've built through close partnerships with the country's top health systems.
But millions of families never receive that introduction. Instead, it’s an adult daughter opening her laptop late at night after putting her children to bed, overwhelmed and burnt out. She’s awake searching at midnight about what options exist for her mom, anxious about every decision she’s making and wondering if it’s the right