PLG Growth Manager

About Hevo Hevo is a simple, no-code data pipeline platform that helps companies unify and prepare their data for analytics and AI. Hevo enables 2,500+ data-driven companies, including DoorDash, Shopify, Postman, and Groww, to get their data AI-ready by automating complex integration and transformation tasks across hundreds of sources. By removing engineering bottlenecks, Hevo allows teams to focus on what actually matters: generating insights, building intelligent products, and making faster decisions.   What You Will Own You own how prospects find Hevo and what happens once they arrive. That spans the organic growth engine, the editorial voice, and AEO strategy that brings technical buyers to the site, plus the trial experience that turns a signup into a paying customer. The two halves are connected: the content you publish sets the intent of the person who signs up, and the trial experience decides whether that intent converts. This role sits roughly 60% on inbound and organic growth, 40% on trial lifecycle and PLG conversion. You are not a reporter of traffic or a reporter of conversion rate. You are the person who defines what good looks like on both sides of the funnel, instruments it, and ships the work that moves it.   Core Responsibilities 1. Inbound, Editorial, and AEO (Primary) Own Hevo's organic growth strategy and editorial voice across inbound, AEO, and content: find opportunities, plan, publish, track results, and improve performance Manage the editorial calend