Product Marketing Manager, New Verticals

The Opportunity

Help expand Hinge Health access by turning complex products into clear stories, successful launches, and meaningful client adoption. As Product Marketing Manager, New Verticals, you will lead product marketing for new expansions. You will partner closely with Health Services to support health-plan approvals and with Client Success to help clients understand and adopt new offerings.

Reporting to the Director of Product Marketing, Digital Care, you will own GTM strategy and execution, from positioning and launch planning to building slides, writing messaging, and leading live enablement. Your work will help establish Hinge Health as a market leader in new verticals.

What You’ll Accomplish

In your first three months:

• Build expertise in current new verticals solutions, including its strengths, differentiators, and messaging within your first 30 days.

• Create and improve slides, messaging, FAQs, and objection-handling resources that support health-plan approvals and client conversations.

• Lead enablement sessions within your first 60 days and develop a reliable approach to answer