Growth Marketing Manager - BPO

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Job Title: Marketing Manager (BPO)
Location | Remote
Time Zone | EST

Role Overview:
We are seeking an experienced Growth Marketing Manager to lead marketing strategy and execution for a business process outsourcing (BPO) company. This is a full-time role requiring direct experience marketing a BPO itself, not a BPO's clients. The ideal candidate is strategic, hands-on, and comfortable owning both brand and demand generation efforts in a fast-paced, service-based environment.

Key Responsibilities:
- Develop and execute marketing strategy for the BPO's own brand, services, and growth goals
- Plan, launch, and manage paid campaigns on Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, and YouTube)
- Set up audience targeting, retargeting, and lookalike audiences to reach decision-makers and generate quality leads
- Create and A/B test ad copy, creatives, and landing pages to improve conversion rates
- Manage ad budgets and bidding strategies, and optimize campaigns to lower cost per lead and improve ROAS
- Set up and maintain conversion tracking using Meta Pixel, Google Tag Manager, and Google