Paid Media Specialist

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Job Title: Paid Media Specialist

Location: Remote

Time Zone: US Time Zones (EST–PST)

Role Overview

We are seeking a highly analytical and experienced Paid Media Manager to join a fast-growing, US-based wellness brand's performance marketing team. This is a full-time, hands-on, execution-focused role requiring a strong command of data, a structured approach to experimentation, and the ability to operate with autonomy in a fast-paced, compliance-driven environment.

Key Responsibilities

• Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube

• Monitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing

• Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS