Lead AI GTM Engineer - 100% Remote - Europe

NOTE: This is a FULLY remote role, but the candidate must be within Europe to collaborate with their team, peers, and internal customers. You do not have to be in the specific country or city shown in this listing, but please only apply if you are physically based within Europe.

Trusted by 20,000+ property managers worldwide, Hostaway is an industry leading, AI-powered vacation rental management platform designed for professional short-term rental operators. Hostaway brings everything together for greater efficiency and faster growth.

Profitable, high-growth, and the first short-term rental PMS unicorn 🦄. Join us at our most exciting stage yet! Learn more about our recent valuation and story here.

About the role

Hostaway is looking for a Lead AI GTM Engineer to build the systems, workflows, and AI-powered tools that make our global marketing team faster, smarter, and more effective.

This is a senior individual contributor role for someone who combines deep technical expertise with a strong understanding of how modern marketing teams operate. You will work across Brand, Content, Demand Generation, Product Marketing, and Marketing Operations to identify where AI can improve performance, reduce manual work, and increase the quality and speed of execution.

You will decide where to buy, build, or automate; design and deploy agents and workflows; integrate AI into our marketing technology stack; and measure whether those solutions improve marketing performance and ROI.

This role requires both strategic thinking and hands-on execution. You should be equally comfortable mapping a complex GTM workflow, evaluating a new AI platform, building an agent, connecting systems through APIs, and explaining the business impact to senior marketing leaders.

Your mission

• Find the highest-impact opportunities: Identify where AI can improve performance, speed, quality, efficiency across Marketing. Spot common patterns, build reusable, scalable systems rather than one-off solutions.

• Build, integrate AI solutions: Design, build, deploy agents, multi-step workflows, automations, internal tools, then connect them to our marketing platforms, data sources, APIs, internal systems. Example: a campaign builder where a marketer submits a brief, an agentic workflow produces every asset, including versions, localizations, then pushes the ads live on Meta, LinkedIn, Google.

• Own build-vs-buy: Evaluate emerging AI, GTM platforms, test their capabilities, decide when to adopt an existing solution versus build custom.

• Prove quality, impact: Test accuracy, reliability, output quality, keep improving production workflows, then track adoption, time saved, cost reduction, ROI to prioritize future investment. Weigh token usage, API consumption, software cost, infrastructure, human effort against the value delivered.

• Drive adoption: Partner with marketers on new workflows, write clear documentation, playbooks, help teams run the systems independently.

• Stay ahead: Track emerging models, agent frameworks, platforms, turning the most promising into practical advantages for Hostaway.

• Builder, AI engineer: Past full-stack or backend engineering experience is required. You can independently design, build, deploy, maintain AI-powered applications, agents, multi-step workflows that measurably improved team performance. You are comfortable with models, APIs, orchestration frameworks, coding environments such as Claude Code.

• AI platform, integration fluency: You have hands-on experience evaluating, implementing emerging AI, GTM platforms such as Qualified, Clay, Jasper, Copy.ai, HubSpot Breeze, then integrating systems such as HubSpot, Salesforce, Meta, Google, LinkedIn with reliable data flows between them. You quickly judge where a platform is ready, where it is not, for real business problems.

• GTM fluency: You understand how modern B2B marketing works across brand, content, demand generation, product marketing, marketing operations, how those teams collaborate across the buyer journey.

• Systems, economic judgment: You break complex marketing workflows into discrete steps, find where automation gives the most leverage, turn those processes into scalable systems. You weigh human effort against purchased software, API consumption, infrastructure, token usage to choose the most efficient option.

• Data acquisition: You are comfortable using APIs, web scraping, other methods to turn external data into structured inputs for marketing, competitive intelligence, targeting, automation.

• Collaborator, communicator: You work independently but build for others. You partner closely with marketers to find high-value use cases, deliver systems people actually adopt, translate technical concepts into clear business language, help senior leaders grasp the opportunities, tradeoffs, impact of AI.

• Curious, adaptable: You actively explore new models, tools, platforms, approaches, pick the highest-impact opportunities, make pragmatic decisions with incomplete information, move quickly from idea to working solution without heavy process or a large team.

What we offer

• Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant.

• 100% Remote: Enjoy the freedom to work from anywhere within your country of residence—be it a co-working space, your home office, or even your dining room table. The choice is yours. Just don’t ask to work in our office (we don’t have one).

• Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company. This ensures we all share in the company’s success.

• Values-Driven Leadership: Our Core Values are not just words we’ve written to make us feel good. We leverage them daily when making strategic and tactical decisions.

• Professional Growth: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities.

• Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms.

• Geographic Specific Benefits: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary. The specifics depend on the country of the applicant.

• Dynamic Team Culture: As a global company with team members in over 40 countries, our diverse and international culture fuels our innovation and creativity, providing a key pillar to our success (and making it a lot of fun to work here).

Thank you for your interest. If you apply for this role, you will receive an email from our Talent Acquisition team after your application has been reviewed alongside the qualifications for this role and the qualifications of others who have applied.