Founding GTM Lead - Legal AI

You’ll take Dela Law into the market and help turn early interest into paying customers. That means choosing the right firms to approach, opening conversations, running thoughtful demos, and personally owning opportunities through trial and commercial agreement.

We have a working prototype being evaluated with legal professionals. You’ll work directly with our founders to test where it delivers the most value, sharpen our commercial approach, and win early customers.

You’ve taken an early-stage product into customer conversations before, ideally in legal technology or enterprise software. You’re comfortable starting with a focused account list, a working demo, and direct access to the founders. You’ll shape the approach and run the outreach, discovery, trials, and negotiations yourself, using what you learn to sharpen the next conversation.

This role suits someone resourceful, commercially experienced, and comfortable making progress with limited structure. You know when to bring others into a deal, when to change your approach, and when to walk away from an opportunity that isn’t a fit.

RESPONSIBILITIES

You’ll find the right accounts and open the right doors

• You’ll build a focused account-based sales plan, identifying law firms and enterprise buyers whose needs match our specialist offering.
• You’ll research each account, understand who influences the buying decision, and create relev