Head of SEO

We require an accomplished and commercially minded SEO leader to set the direction, commercial strategy and future proposition for ICS's SEO service line. At ICS, the service line encompasses technical and on-page SEO, content strategy, off page SEO (including Digital PR), visibility across AI-led search and development of our own link marketplace.

Working through the SEO Lead and Digital PR Lead, the Head of SEO will establish priorities and standards, hold each discipline accountable for delivery and bring the service line together into effective client solutions.

Link building strategy and execution will be a core element of the role. Strong experience of link building strategies for iGaming and other regulated markets is essential.

Contract: Permanent, full-time

Salary: From £50,000 (DOE) + generous senior bonus scheme

Key objective:

Set and deliver a clear strategy for the SEO service line, ensuring that SEO, Digital PR, managed link building, the marketplace and AI-led search capabilities support client and business growth. The Head of SEO is accountable for the service line's commercial performance, proposition, standards and long-term development, while the SEO Lead and Digital PR Lead own discipline-specific delivery, people development and operational resource planning.

Key responsibilities:

SEO Service Line