Marketing Strategist, P&C Marketing Leader

Essential job responsibilities include but are not limited to:

• Supports and demonstrates IMA’s core values
• Values and understands the importance of diversity, equity, and inclusion among all IMA associates
• Devises and executes marketing strategy within client verticals
• Develops content strategy with business units and sales
• Delivers qualified leads to sales
• Based on interactions with sales, and primary research, acts as Voice of the Client, and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process
• Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing
• Develops compelling and clear marketing and creative briefs for execution by Creative Team
• Responsibility for execution and delivery of marketing and sales materials
• Measures and reports on pipeline effectiveness for marketing initiatives
• Provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel

Required Experience and Skills include but are not limited to:

• 7-12 years progressive marketi