Sales & Marketing Manager
Position Overview
We are seeking a commercially driven Sales & Marketing Manager to strengthen Insignia’s presence in Southeast Asia and grow its membership base. The role combines brand development, strategic partnerships, private events, public relations and direct sales, supported by a network of freelance introducers.
Key Responsibilities
Develop and execute local sales and marketing plans aligned with Insignia’s brand standards and commercial objectives.
Position Insignia’s membership, lifestyle, travel and relevant financial services clearly and accurately for target audiences.
Identify and engage prospective HNW/UHNW members, managing opportunities from introduction through to membership conversion.
Build partnerships with luxury brands, hospitality providers, private client businesses and other relevant organisations.
Plan and deliver private events and targeted experiences that support brand awareness, prospect engagement and member acquisition.
Coordinate local PR, communications and marketing materials with the relevant Group teams.
Recruit, engage and manage freelance introducers, setting clear expectations for lead quality, activity and professional conduct.
Ensure introducers understand Insignia’s proposition and represent its services accurately.
Maintain an organised sales pipeline, recording leads, meetings, proposals, conversions and next steps.
Work with lifestyle and onboarding teams to ensure a smooth transition from prospect to active member.
Monitor campaign, event and partnership performance against agreed budgets and commercial targets.
Ensure marketing and sales activity follows applicable requirements and internal approval processes.
Proven sales and marketing experience in luxury services, private membership, premium hospitality, financial services or a related sector.
Demonstrated success acquiring HNW/UHNW clients and closing high-value business.
Strong professional network in Southeast Asia and an understanding of local market expectations.
Experience developing partnerships and delivering private events or PR initiatives.
Ability to manage introducers, referral partners or external commercial collaborators.
Strong negotiation, presentation and relationship management skills.
Commercial awareness, budget discipline and confidence using CRM systems and performance data.
Excellent written and spoken English; with fluency in at least one additional language – Thai, Vietnamese, Cantonese, Mandarin or Malay.
Willingness to travel and attend events outside standard business hours.
